THE EVOLUTION OF COMPETITIVE ADVANTAGE
For most of history, productivity relied on human labor, later enhanced by domesticated animals. Lifespan doubled. Per capita wealth tripled. Inputs then shifted from labor to machines and capital, but the function stayed linear. Yet now, in the Intelligence Era, access to information—not physical resources—determines potential.
SUSTAINED GROWTH IS HARD
Over the past 40 years, extensive literature has explored the challenges of sustaining long-term business growth and innovation. Despite this, the lifespan of Fortune 500 companies continues to shrink.
Why is it so difficult to maintain success over extended time horizons?
01
Diluted focus and expertise
Each market and each stage of business demands unique skills, yet many people and agencies apply generic skills across all.
02
Operational expertise
Growth across multiple stages requires managing varied processes and metrics, which slows growth.
03
Misaligned incentives
Transitioning from the high-risk, high-reward focus of early stages with the stability of later stages often leads to misalignment or confusion.
BUILT
DIFFERENT
As Geoffrey Moore illustrated in Crossing the Chasm (1991), just as technology adoption follows distinct stages, businesses face evolving challenges at each stage of their development.
WBV addresses the significant obstacles faced by individual companies-and the capital markets who support them-in several distinct ways.
01
Domain expertise
Over 100 years combined industry experience and a vast, cultivated, industry network.
02
Proprietary toolset
Technology and integrations developed specifically for speed and scale with wellness businesses.
03
Target concentration
Exclusive focus on pre-private equity wellness businesses provides cumulative learning and-in turn-faster results.
OUR METHOD
Exposing every opportunity for top and bottom-line growth
Qualify Massive Transformative Purpose (MTP) for scope and differentiation. Evaluate customer job to be done, concentrating on specific needs or opportunities to create demand and strong market fit.
Restructure market boundaries as necessary. Clearly define competitive factors. Clearly define target customers, communities, and market segments to maximize share and position for scalable growth.
Review business model to uncover new value streams and analog information sources. Detail an operations framework optimized for scaling efficiency and key processes for long-term growth.
Apply Kaizen methodology to maximize growth and continuous improvement. Establish focus on key North Star KPIs that align efforts and measure success.
Increase investment in validated high-ROI tactics. Utilize Ansoff Matrix to prioritize strategic expansion opportunities.